Mimito was one of those rare and rewarding projects where I could truly start from a blank canvas. As a new baby products brand, they needed a full identity that would embody their core values of safety, family, warmth, and creativity.
We began with long, deep conversations to define the heart of what Mimito wanted to represent. We explored visual languages together, looking at references and slowly shaping an identity that felt both unique and natural. The goal was to create something that felt professional and modern, but never cold or corporate.
The result is a warm, modern visual system. Every choice, from the carefully crafted logo with its gentle curves to the soft color palette and typography, was guided by a single idea: parents should feel instant comfort and clarity when they encounter the brand.
For me, this project was a beautiful exercise in translating emotions into a design language. It is not just a brand identity. It is the meaningful foundation for a business that wants to grow with purpose and heart.
