Mimito is a newly founded baby products brand that needed a strong Brand Identity.
I started by a consultation session where we defined together their personality and core values.
Then I developed a Visual Strategy, which is reflected in their Logo, color palette and typography.
What were the goals of the Brand Identity process?
– Build brand awareness and recognition.
– Establish strong customer loyalty.
– Build trust and credibility with consumers (essential for long-term success).
It’s very important that Mimito starts with a strong Brand Identity that represents the Brand’s core values:
Safety/Quality
Beauty/Design
Family
Innovation/Creativity
