I collaborate with businesses, entrepreneurs, artists, and organizations who see design as more than aesthetics, but rather as a tool for clarity, growth, and impact.
Whether you have a clear project in mind or just an idea you’d like to explore, I’d love to hear from you.
You can also use the form below to get in touch. Share a few details about your project, and I’ll reply as soon as possible.
I’m Xavi Gonzalez, a Multimedia Designer.
My work begins with a simple premise: design is a problem-solving process. I move projects from the initial idea to the final result, ensuring every aesthetic choice is backed by strategic reasoning.
This approach is shaped by my belief that design operates in the space between art and business. It’s a multidisciplinary field that uses creative tools to build tangible value. Over 15 years, I’ve worked across branding, web and editorial, gathering diverse perspectives to craft solutions that are not only visually compelling but also purposeful and effective.
Every project starts with a conversation. Through questionnaires and data collection, I listen carefully to your needs, goals, and challenges. This is where we define the scope and direction together.
Here we dive deeper. I research your audience, market, and context, then translate the findings into conceptual directions. Mood boards, style explorations, and conceptual frameworks help us choose the right path before moving into the design process.
This is where strategy takes form. I create sketches, wireframes, and high-fidelity mockups, transforming the blueprint into a tangible reality. Your feedback is essential, ensuring the final design is not only beautiful but perfectly aligned with your goals.
The final stretch. I polish and prepare all deliverables, from brand guidelines and print-ready files to fully launched websites. My support ensures a smooth handover and that everything performs flawlessly, setting you up for long-term success.